Retirement rumor denied.

While our partner and public relations maven, Steve Johnstone, has been spotted at a retirement community recently, this is not to say he’s hanging up the press pass. Instead, Steve, along with Susie Falk and Jaime Buege, have solidified a relationship with yet another client for Blue Horse Public Relations.

Our new client is the Crossings at Tudor Oaks. Welcome!

The Crossings at Tudor Oaks is a new continuing care retirement community planned for Muskego and part of the overall redevelopment of the existing Tudor Oaks community.

It will be located on the existing 110-acre campus. The Crossings will offer seniors a variety of housing options, from independent living apartment homes and assisted living apartments to memory support care units. It will also offer a variety of expanded services and amenities.

Blue Horse has been tapped to develop and implement a comprehensive public relations program in partnership with American Baptist Homes of the Midwest (ABHM), the community owners; Greystone Communities, Inc., developers of the Crossings at Tudor Oaks; and GlynnDevins, the national advertising and public relations agency for Greystone Communities.

We are grateful to Randy Eilts, director of public relations for GlynnDevins, who was instrumental in cementing the relationship.

As for Steve Johnstone, make sure you attend his upcoming seminar, “Musings of a Public Relations Pro or What I Learned During the Harding Administration.” It’ll be the bees knees.