Welcome to Bob's Big Blue Blog

As we said on our party invitation, “And they’re off.” ESW/Blue Horse is now officially Blue Horse, a totally independent entity. You might have read about the event in Ad Week www.adweek.com or in Lewis Lazare’s Chicago Sun Times column www.suntimes.com/output/lazare/cst-fin-lew01.html
or in Rick Rommell’s nice story about us in the Milwaukee Journal/Sentinel. I’m proud to be in partnership with the team of Tom Thiede (President), Bill Sheahan (EVP and head of client service) and Steve Johnstone (EVP and head of public relations).

The party was held on December 2nd in our office in Milwaukee’s historic Third Ward. Designed to celebrate our “freedom,” it was a terrific event and if you were there, thanks for coming! We were pleased to be visited by Milwaukee Mayor Tom Barrett, Milwaukee County Sheriff David A. Clarke and 3rd Ward Alderman, Bob Bauman. That’s me above with my lovely wife Malissa and Alderman Bauman. The guy next to the Mayor is Bill Sheahan.

There’s a great sense of honesty and teamwork here at Blue Horse that I find very refreshing. And some great creative thinking. We’ll show you an example of it next time around. Meanwhile, visit our website at www.bluehorseinc.com. It’s currently under construction, but soon it’ll tell you all about the new Blue Horse.