Blue Horse welcomes TomoTherapy
When we first heard the phrase “TomoTherapy,” some of us thought it might have something to do with recovering from working with Tom Thiede. But such is not the case.
TomoTherapy Incorporated is a Madison-based company that has developed a revolutionary new medical system combining on-board CT imaging with conformal radiation therapy to treat cancer patients. This new system provides unprecedented precision. It can target radiation treatment to the patient’s tumor while limiting damage to surrounding tissues.
Called the TomoTherapy Hi-Art System ®, it’s now being used in 50 cancer centers in North America, Europe and Asia. The technology was born out of collaboration with the University of Wisconsin.
Blue Horse is proud to add TomoTherapy Inc. to our list of public relations clients.
It’s a company with a terrific future. Their CEO, Dr. Frederick Robertson, has stated, “Our growth has been dramatic. Revenue increased almost 70% in 2005, while the number of orders for our system more than doubled. To keep up with this product demand, we have ramped up our hiring, growing from 171 employees at the end of 2004 to 327 employees on December 31, 2005.”
As recently as this past Friday, it was reported that TomoTherapy Inc was in line to have four of its systems installed in major German universities. “We have penetrated four key university sites in less than 10 months – a task that usually takes over two years,” noted Jack Reese, the company’s director of European sales. TomoTherapy expects half its orders to come from Europe and Asia this year.
Susie Falk and Steve Johnstone, our pr folks, have already rolled up their sleeves and gotten to work for the people at TomoTherapy. They’ve succeeded in securing a Wall Street Journal article about them and other cancer treatment options.
TomoTherapy is example of the kind of ingenuity and Wisconsin-progress that we referred to in our previous article. It’s this kind of creativity that has propelled the Madison area to the position of “first in its class” in the Creativity Index created by Richard Florida at George Mason University.
To find out more about this wonderful company, visit their website at www.to
motherapy.com.
TomoTherapy Incorporated is a Madison-based company that has developed a revolutionary new medical system combining on-board CT imaging with conformal radiation therapy to treat cancer patients. This new system provides unprecedented precision. It can target radiation treatment to the patient’s tumor while limiting damage to surrounding tissues.
Called the TomoTherapy Hi-Art System ®, it’s now being used in 50 cancer centers in North America, Europe and Asia. The technology was born out of collaboration with the University of Wisconsin.
Blue Horse is proud to add TomoTherapy Inc. to our list of public relations clients.
It’s a company with a terrific future. Their CEO, Dr. Frederick Robertson, has stated, “Our growth has been dramatic. Revenue increased almost 70% in 2005, while the number of orders for our system more than doubled. To keep up with this product demand, we have ramped up our hiring, growing from 171 employees at the end of 2004 to 327 employees on December 31, 2005.”
As recently as this past Friday, it was reported that TomoTherapy Inc was in line to have four of its systems installed in major German universities. “We have penetrated four key university sites in less than 10 months – a task that usually takes over two years,” noted Jack Reese, the company’s director of European sales. TomoTherapy expects half its orders to come from Europe and Asia this year.
Susie Falk and Steve Johnstone, our pr folks, have already rolled up their sleeves and gotten to work for the people at TomoTherapy. They’ve succeeded in securing a Wall Street Journal article about them and other cancer treatment options.
TomoTherapy is example of the kind of ingenuity and Wisconsin-progress that we referred to in our previous article. It’s this kind of creativity that has propelled the Madison area to the position of “first in its class” in the Creativity Index created by Richard Florida at George Mason University.
To find out more about this wonderful company, visit their website at www.to
motherapy.com.
posted by Bob Welke at 1/27/2006 03:08:00 PM
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